Hockey, our national passion, is a way of life for so many Canadians. Whether played in backyards, highly competitive leagues or enjoyed simply by following your favourite team, it is an integral part of our everyday lives. Pro Hockey Life Sporting Goods Inc, is proud to be the world's largest hockey centric retailer. We provide Canadians with a one-of-a-kind hockey megastore concept that showcases everything hockey, including all the latest makes & models of sticks, skates, protective & goalie gear, as well as fanwear & memorabilia- all with the added assurance of competitively priced merchandise backed by the PHL Price Guarantee. Renowned for our outstanding service, the Pro Hockey Life specialists are passionate about hockey and their knowledge is deep. Our megastores are the ultimate destination for hockey players and fans alike. Experience the excitement and passion for hockey with every Pro Hockey Life megastore visit. PHL has its origins in Montreal, Quebec, in 1973 when its founder, Gilbert Rousseau, opened his first sporting goods store. Today, the company has 23 hockey specialty stores, operating in Quebec under the banners Sports Rousseau and L'Entrepot du Hockey and in rest of Canada under the banner Pro Hockey Life, and continues rapid expansion into major metropolitan areas across Canada.